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Now it's time to apply everything from Module 5 to your own entrepreneurial project.
In the previous assignments, you identified a problem, developed a hypothesis, conducted market research, and built your Lean Canvas. In this assignment, you'll complete two more critical elements of your Lean Canvas: Channels and Key Partnerships.
Your Task
Answer all six questions below, applying each answer to your specific entrepreneurial idea.
Question 1: What channels will you use to reach your customers?
List at least 3 specific channels you plan to use. For each channel:
- Name the channel
- Explain why this channel is appropriate for your target audience
- Describe what type of content or communication you will use on this channel
Question 2: Who are your key partners?
List at least 3 potential partners for your project. For each partner:
- Name the specific organization or type of partner
- Explain what they could offer you (resources, audience, credibility, expertise, etc.)
- Explain what you could offer them in return
Question 3: What are the advantages and disadvantages of your chosen channels?
For at least 2 of your chosen channels:
- Describe one key advantage (why this channel works well for your situation)
- Describe one potential disadvantage or challenge (what could make this channel difficult)
Question 4: How will your partnerships benefit all stakeholders involved?
Explain how your partnerships create value for:
- Your customers/end users
- Your partners
- Your project/business
Question 5: What are the financial implications of your channels?
- Are any of your channels free or low-cost? Which ones?
- Are any channels paid? What costs would be involved?
- How will you budget for channel costs in the early stages of your project?
Question 6: How will your partnerships affect your finances?
- Will any of your partnerships involve financial exchange? (Do they pay you, or do you pay them?)
- Do any partnerships offer in-kind support (free resources, space, etc.) that reduces your costs?
- What financial decisions will you need to make about your partnerships?
Submission Format
You may submit:
- Written responses (minimum 400 words total)
- A document with your Lean Canvas updated to include Channels and Key Partnerships sections
- A short video walkthrough (2–5 minutes)
What We're Looking For
- Channels that genuinely match your target audience's habits and preferences
- Partners that create real mutual benefit (not just a wish list)
- Honest analysis of advantages, disadvantages, and financial implications
- Specific and concrete thinking — not just general ideas