Welcome to Module 5 of the Hatchable entrepreneurship course!
In this module, we move from planning to action. You've identified a problem, researched your market, and developed your Unique Value Proposition. Now it's time to figure out how you'll reach your customers, who will help you get there, and how you'll manage your finances.
What We'll Cover
- Channels — the Channels element of the Lean Canvas: how to reach your target audience effectively
- Partnerships — the types of support and collaboration that help entrepreneurs succeed
- Engagement — how to build lasting relationships with customers through communication and storytelling
- Entrepreneurial Finance — the financial fundamentals every entrepreneur needs to understand
Characters You'll Follow
Throughout this module, you'll continue following our three student entrepreneurs:
- Aisha (14, Ottawa) — growing Somali language classes for her community
- Jacob (15, Toronto) — building an after-school structured learning club
- Jenny (16, small-town Canada) — managing and scaling her art commission business
Let's get started!