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Video lesson2:00 · lesson 10 of 27

Section 2a - Formulating metrics to evaluate performance

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Key Performance Indicators (KPIs)

We will start this section by delving into the world of Key Performance Indicators (KPIs) in entrepreneurship. Think of KPIs as your guiding compass to achieve your goals and objectives.


What Are KPIs?

KPIs are specific metrics used to measure your project's performance. They help you track your project's progress and success.

KPIs can vary depending on whether you run a for-profit or non-profit venture:

Project TypeExample KPIs
For-profitRevenue, profit margins, customer acquisition costs
Non-profitNumber of people served, funding raised, community reach

Why KPIs Matter

KPIs are like the vital signs of your venture — they tell you how healthy it is. They offer quantifiable and objective measurements that reflect your project's progress and success.

Constantly keeping an eye on these indicators will give you insights into:

  • What's working — so you can do more of it
  • What needs improvement — so you can fix it
  • Where adjustments are necessary — so you can steer in the right direction

KPIs help you make informed decisions to steer your entrepreneurial efforts toward success.


Key Takeaways

  • KPIs helps you achieve your goals
  • KPIs indicate how your project is running
  • Use KPIs to make informed decisions