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Assignment 1 Example - Jenny

16-year-old who loves art, lives in small-town Canada.

Captions on this video are YouTube's automatic ones and have not been corrected. The full written version is below, so nothing here depends on the video.


My Three Solution Ideas (from Module 3)

  1. Reducing the number of custom orders I accept per month
  2. Cancelling custom orders entirely to focus on my own art
  3. Enlisting help (family or another artist) to manage custom orders

Market Research Report

Idea 1: Reducing Custom Orders

Research Findings:

For my first idea, I thought about reducing the number of custom orders I take each month. I did some research using Google and found helpful articles from "ArtisticTrends" and "CreativeBizInsights." They talked about how many artists are already doing this — limiting the number of custom orders to strike a balance between fulfilling client requests and creating their own original work.

I also read customer reviews on "CustomCreationsReview" and "ArtLoverFeedback." What I found is that some customers really love getting custom-made pieces, but others are okay with a limited availability policy — as long as the artist communicates clearly about timelines and expectations. Managing customer expectations through clear communication is key.


Idea 2: Cancelling Custom Orders

Research Findings:

For my second idea, I thought about completely stopping custom orders to focus only on my own art. I looked into it using Google and found articles on "ArtisticFreedomBlog" and "CreativeNookInsights" that talked about artists who have made this switch. They stopped accepting custom orders to concentrate on their own unique work — and it actually made them more productive and faster at creating.

What I learned is that some customers might be disappointed when they can't get something custom-made, while others might be excited about the new original pieces the artist creates. It's a trade-off, and there's a real risk of losing some loyal customers who specifically sought out custom work.


Idea 3: Enlisting Help for Custom Orders

Research Findings:

For my third idea, I thought about getting help from my parents or another artist to handle the administrative side of custom orders (tracking, communicating with customers, managing timelines) so I can focus on creating.

I did some research using Google and found articles on "ArtBizSupport" and "CreativeCollaborations." They talked about how this is a common strategy for artists processing high volumes of orders. Involving family members or collaborators can help meet deadlines without overwhelming the primary creator. Customers are generally okay with this approach as long as the quality of the final product stays consistent.


Summary Table

IdeaResearch FindingsSources
Idea 1: Reducing Custom OrdersMany artists limit custom orders to balance original work and client requests. Customers appreciate exclusivity but respond well to clear communication."ArtisticTrends" and "CreativeBizInsights" articles; reviews on "CustomCreationsReview" and "ArtLoverFeedback"
Idea 2: Cancelling Custom OrdersSome artists have successfully moved away from custom orders, increasing productivity. Risk of customer disappointment, but potential excitement for new original work."ArtisticFreedomBlog" and "CreativeNookInsights" articles
Idea 3: Enlisting HelpMany artists involve family or collaborators to manage custom order volume. Customers are fine with this as long as product quality remains consistent."ArtBizSupport" and "CreativeCollaborations" articles

More worked examples for this assignment: Aisha and Jacob. The same three students come back in every module, so you can follow one of them the whole way through.