Hatchable

Module 4 of 9

Developing a plan

Market research, a value proposition in one sentence, and your first Lean Canvas. This is where you commit to the idea you carry to the end of the course.

Lessons
18
Videos
8
Worked examples
6
To hand in
2

Everything except the quiz and the hand-ins can be read here without an account.

The lessons, in order

  1. Welcome to Module 4
  2. Section 1a - Market Research and Unique Value Proposition1:39
  3. Section 1b - Market Research and Unique Value Proposition1:13
  4. Section 1c - Market Research and Unique Value Proposition1:56
  5. Section 1d - Market Research and Unique Value Proposition1:48
  6. Assignment: Market Research of Your Entrepreneurial Idea
  7. Assignment 1 Example - Aisha
  8. Assignment 1 Example - Jacob
  9. Assignment 1 Example - Jenny
  10. Section 2 - Advantages and Value Proposition2:02
  11. Section 3a - The UVP Canvas Map2:40
  12. Section 3b - The UVP Canvas Map1:45
  13. Section 4 - Applying the Lean Canvas in the Project2:42
  14. Final Assignment: Lean Canvas model
  15. Final Assignment Example - Aisha
  16. Final Assignment Example - Jacob
  17. Final Assignment Example - Jenny
  18. Conclusion

Related reading

Teaching this? See how the course works in a classroom, including the teacher's guide for every module.