Developing a plan

Conduct market research, discover your Unique Value Proposition, map your UVP Canvas, and launch your Lean Canvas to commit to one entrepreneurial project for the rest of the course.

  1. Section 1a - Market Research and Unique Value Proposition1:39
  2. Section 1b - Market Research and Unique Value Proposition1:13
  3. Section 1c - Market Research and Unique Value Proposition1:56
  4. Section 1d - Market Research and Unique Value Proposition1:48
  5. Assignment: Market Research of Your Entrepreneurial Idea
  6. Assignment 1 Example - Aisha
  7. Assignment 1 Example - Jacob
  8. Assignment 1 Example - Jenny
  9. Section 2 - Advantages and Value Proposition2:02
  10. Section 3a - The UVP Canvas Map2:40
  11. Section 3b - The UVP Canvas Map1:45
  12. Section 4 - Applying the Lean Canvas in the Project2:42
  13. Final Assignment: Lean Canvas model
  14. Final Assignment Example - Aisha
  15. Final Assignment Example - Jacob
  16. Final Assignment Example - Jenny
  17. Conclusion