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What Project Did You Choose?
Based on my market research, I chose the option of creating an after-school club with structured activities based on students' needs and interests. This will include time for academic help in specific subjects with tutor-based sessions, as well as supervised intramurals, and drop-in advising and counselling for students who need it.
Unique Value Proposition Map
Customer Profile:
a) Customer Jobs: The main problem I want to solve is preventing students from spending unsupervised time after school — either alone at home or in situations that don't support their growth. Students need a safe, engaging place to be after school where they can get academic support, stay active, and connect with peers.
b) Customer Pains: Students may experience frustration when trying to get academic help but having no affordable, accessible option nearby. They may also face obstacles from negative peer influences or feel a lack of belonging after school hours. Parents worry about where their children are and what they're doing between 3:30 and 6:00 PM.
c) Customer Gains: Through this club, students will experience a sense of belonging and community. They'll also improve their academic results through peer tutoring and structured support. Parents will feel reassured knowing their children are in a safe, positive environment.
Value Map:
x) Value Proposition: This club will offer various activities including structured academic help, peer tutoring, counselling drop-in services, supervised intramurals, and an open social space — all under one roof, after school, for free.
y) Pain Relievers: The services offered by the club specifically target inclusion — ensuring every student feels welcome and has somewhere to belong after school. Academic support addresses the frustration of falling behind without access to expensive private tutoring.
z) Gain Creators: The after-school club features a combination of structured activities AND an open space for students to feel at home. This balance acknowledges that not every student wants the same thing after school — and accommodates everyone.
Summary of Advantage
This project has the advantage of providing students with structured, caring activities in an after-school environment that builds academic confidence, a sense of belonging, and healthy alternatives to unsupervised street time.