jenny
Final Assignment Example — Jenny
Jenny is 16 years old, loves art, and lives in a small town in Canada.
What Project Did You Choose?
After doing my research and taking an honest inventory of how I spend my time in my t-shirt design business, I decided to choose the option of reducing the number of custom orders I accept each month.
If orders exceed my set monthly quota, they will be pushed to the following month — and customers will be notified that we are currently working with a high volume of orders and given an estimated timeframe. They'll also be directed to the other ready-made designs available for immediate purchase.
Unique Value Proposition Map
Customer Profile:
a) Customer Jobs: My customers are looking for unique, distinctively designed t-shirts and art prints. Some want completely custom pieces made just for them; others are simply looking for original artwork that isn't mass-produced.
b) Customer Pains: Customers may have previously experienced the negative feeling of not being able to find clothing or art that truly reflects their personality. In addition, accepting unlimited custom orders can create long wait times — which frustrates customers who've paid and are waiting.
c) Customer Gains: Through my business, customers achieve a sense of satisfaction and identity — wearing or owning something that feels personal, unique, and created with real artistic care. They want pieces with distinctive artwork and original creative vision.
Value Map:
x) Value Proposition: Our products feature uniquely designed t-shirts with hand-drawn artwork and digital media elements. We also accept a limited number of custom orders each month, which enhances the exclusivity and personal touch of each piece.
y) Pain Relievers: Our products address the audience's desire for t-shirts and art prints with unique, original artwork and digital designs. By setting a clear order limit, we eliminate the frustration of indefinite waiting — customers know exactly when to expect their order or when to choose a ready-made piece instead.
z) Gain Creators: We also aim to develop a line of shirts featuring various social causes — allowing customers to wear art that not only looks great, but also means something. This gives customers an additional way to express their values alongside their personal style.
Summary of Advantage
Our products offer a range of uniquely designed t-shirts featuring original artwork and digital media, plus a line of exclusive, cause-focused designs — giving customers both personal expression and meaningful impact through their purchase.